Burger King
The Royal Mask
In 2024, Burger King celebrated its partnership with the Mexican national team by combining two icons: the BK crown and the legendary Mexican wrestling mask. Drawing inspiration from the vibrant artistry and fierce spirit of lucha libre, we crafted The Royal Mask—a tribute to Mexico's passion and culture.
This collectible crowned thousands of Mexico fans, turning stadiums into their personal kingdoms and unlocking a royal fan experience. With every game, Burger King proudly sits atop the heads of fans, blending the passion of fútbol and the fiery energy of lucha libre.
The Royal Masks featured at:
Arlington’s Texas Stadium
Pasadena’s Rose Bowl
