Coca Cola
Friendly Bars
Local stores in Peru have had to put up bars to protect themselves from delinquency. Coca-Cola reinvents these bars as a new media of communication of the brand to promote the relationship between the consumer and the seller at the point of sale with friendlier bars
Cannes Lions - Bronze - Design
Cannes Lions - Shortlist - Promo & Activation
Cannes Lions - Shortlist - Direct
Cannes Lions - Shortlist - Media
El Sol de Iberoamérica - Bronze
Achap - Grand Prix Media
“Friendly Bars: A Way to Transform the Image of Lima’s Districts”