El Ojo de Iberoamérica - Direct - Silver
El Comercio is the number one newspaper in Perú. For its 175th anniversary we launched a TV commercial that did exactly what El Comercio does for its readers; separate the truth from the lies.
We used the Second Audio Program also known as SAP, a technology that allows TV content to be broadcast in two languages giving viewers the option to switch between English and Spanish at the touch of a button. This feature allowed us to create an interactive film with two alternate audio tracks where people could discover the uncomfortable truth behind a politician’s resignation.
