Entel - Hay Buenas Señales

October, 2019. After the largest social upheaval in Chile’s history, and while the press was focusing only on showing the negative side of it, we went out to look for good signs for the future.

In Spanish, "señales" means both "signals" and "signs." This campaign shifted the conversation and positioned Entel as the company looking toward the future.

Inspired by real-life stories, we invited Chilean people to support each other, to talk to others who think differently than themselves, and to take care of one another, by giving them reasons to believe in a brighter future for all.

The campaign earned Entel a place in Cadem’s prestigious "Marcas Ciudadanas" ranking and brought home the first Grand Effie in the company’s history.

Grand Effie 2020
Effie Gold - Carpe Diem
Effie Gold - Telecom
Grand Prix - Film - Achap 2021
Gold x3 - Film - Achap 2021